Watch Marketing And Maintenance

The global luxury watch industry is dominated by four major conglomerates: Rolex Group, Richemont, Swatch Group, and LVMH. Together they control over 80% of Swiss watch exports. Here's what every watch buyer should know.

TAG Heuer — founded 1860 in Saint-Imier, Switzerland. The complete guide to the Carrera racing chronograph, the Monaco square icon worn by Steve McQueen, the Aquaracer dive watch, and TAG Heuer’s in-house movements.

Breitling — founded 1884 in Saint-Imier, Switzerland. The complete guide to the Navitimer pilot’s chronograph, the Superocean dive watch, the Emergency beacon watch, and Breitling’s in-house Calibre 01 movement.