Watch Marketing And Maintenance

Franck Muller — founded Geneva 1991. The complete guide to the Crazy Hours (scrambled numerals, jumping hour hand), the Revolution 3D tourbillon, and the 1998 Italian Orologi magazine world watch rankings across four categories.

Zenith — founded 1865 in Le Locle, Switzerland. The complete guide to the brand that created the El Primero — the world’s first automatic chronograph — and the extraordinary story of the watchmaker who hid the tooling in an attic to save it from destruction.

A. Lange & Söhne — founded 1845 in Glaushütte, Germany. The complete guide to the world’s finest non-Swiss watchmaker: the Lange 1 outsize date, the Moon Phase perpetual calendar, and the extraordinary story of a brand that disappeared for 40 years and returned as one of the greatest in the world.