Watch Marketing And Maintenance

What does "Swiss Made" really mean? The complete guide to all six official Swiss watch labels — Swiss Made, Swiss Movement, Swiss Quartz, Swiss Case, Swiss Strap, and Swiss Parts — explained with legal definitions.

Discover EMBASSY — Switzerland's century-old luxury house in Lucerne, representing over 50 prestigious watch brands including Cartier, Hermès, and Vacheron Constantin, with a philosophy rooted in family-like service.

Discover the remarkable story of Carl F. Bucherer — from a small boutique in Lucerne in 1888 to one of Switzerland's most prestigious watch and jewelry houses, a legacy built on craftsmanship, innovation, and family heritage.