Watch Marketing And Maintenance » luxury watches

TAG Heuer — founded 1860 in Saint-Imier, Switzerland. The complete guide to the Carrera racing chronograph, the Monaco square icon worn by Steve McQueen, the Aquaracer dive watch, and TAG Heuer’s in-house movements.

Breitling — founded 1884 in Saint-Imier, Switzerland. The complete guide to the Navitimer pilot’s chronograph, the Superocean dive watch, the Emergency beacon watch, and Breitling’s in-house Calibre 01 movement.

Franck Muller — founded Geneva 1991. The complete guide to the Crazy Hours (scrambled numerals, jumping hour hand), the Revolution 3D tourbillon, and the 1998 Italian Orologi magazine world watch rankings across four categories.