Watch Marketing And Maintenance

Cartier — founded in Paris in 1847, the King’s Jeweller. The complete guide to Cartier’s iconic watches: the Santos (the world’s first men’s wristwatch), the Tank, the Baignoire, and the Pasha — and the French art of watchmaking.

Rolex — founded 1905, inventor of the waterproof Oyster case in 1926. The complete guide to the world’s most recognised watch brand: the Day-Date President’s Watch, the Submariner, and why Rolex holds its value better than any other watch.

IWC Schaffhausen — founded 1868 by an American engineer in Switzerland. The complete 2026 guide to IWC’s five classic collections: Da Vinci, Portuguese, Portofino, Mark XI, and Ingenieur.