Watch Marketing And Maintenance » Zenith

LVMH is the world's largest luxury conglomerate and a major force in Swiss watchmaking, owning TAG Heuer, Hublot, Zenith, and Bulgari. Learn how LVMH conquered the watch industry and what the convergence of luxury and watchmaking means for collectors.

Zenith — founded 1865 in Le Locle, Switzerland. The complete guide to the brand that created the El Primero — the world’s first automatic chronograph — and the extraordinary story of the watchmaker who hid the tooling in an attic to save it from destruction.

The 1979 Swiss watch classification — Tier One Third Class to Tier Two Second Class. Covers JLC, Tissot, Tudor, Hamilton, Zenith, Bulova and more with modern collector context.