Watch Marketing And Maintenance » Swatch Group

The Swatch Group is the world's largest watch conglomerate, owning 17 brands from Swatch to Breguet. Discover how Nicolas Hayek's bold vision saved Swiss watchmaking and built a global empire.  

The global luxury watch industry is dominated by four major conglomerates: Rolex Group, Richemont, Swatch Group, and LVMH. Together they control over 80% of Swiss watch exports. Here's what every watch buyer should know.

The complete guide to Swiss ETA SA — its history from 1793, the Quartz Revolution, the legendary Three Treasures (2824, 2892, 7750), and the supply restriction policy that reshaped the global watch industry.