Watch Marketing And Maintenance » Rolex

Rolex — founded 1905, inventor of the waterproof Oyster case in 1926. The complete guide to the world’s most recognised watch brand: the Day-Date President’s Watch, the Submariner, and why Rolex holds its value better than any other watch.

Five essential elements define a world-class watch: master craftsmanship, limited production, cultural heritage, iconic design, and complex complications. A collector’s guide to understanding true luxury timepieces.

Forbes 2009 ranked the world’s ten most valuable luxury brands. Seven had watch collections — but only Rolex was a dedicated watchmaker. Original source data with collector’s analysis.