Watch Marketing And Maintenance » Rolex

Switzerland's three most celebrated watch retailers — Gübelin, Bucherer, and Embassy — are all based in Lucerne and represent Patek Philippe, Rolex, and Jaeger-LeCoultre respectively. Learn how these institutions shaped Swiss watch retail.

The Rolex Group produces only two brands — Rolex and Tudor — yet dominates global luxury watchmaking. With revenues exceeding CHF 2 billion and consuming over 50% of Switzerland's industrial gold, it is the ultimate symbol of focused excellence and independence.

The global luxury watch industry is dominated by four major conglomerates: Rolex Group, Richemont, Swatch Group, and LVMH. Together they control over 80% of Swiss watch exports. Here's what every watch buyer should know.