EMBASSY: Switzerland's Century-Old Luxury Watch & Jewelry House
EMBASSY is a century-old company specializing in luxury goods, offering an exceptional range of products including fine Swiss timepieces, jewelry, contemporary paintings, sculptures, and antique collectibles. EMBASSY has always upheld the philosophy that "customers are our family and friends" — a guiding principle that has shaped its service to discerning clientele around the world.
Headquartered in Lucerne, Switzerland, EMBASSY belongs to the Swiss Konig family and operates a network of boutiques across major Swiss cities. Simply browsing the window displays at EMBASSY's Lucerne flagship is a feast for the eyes — and stepping inside reveals a curated showcase of Switzerland's most prestigious brands. The boutique represents over 50 renowned watch brands, including Vacheron Constantin, Van Cleef & Arpels, Cartier, Bvlgari, Hermès, Hublot, Panerai, Longines, IWC, Blancpain, Harry Winston, Franck Muller, Jaquet Droz, Montblanc, Bell & Ross, Bovet, Zenith, Graham, Girard-Perregaux, and many more.
In addition to its extraordinary watch collection, EMBASSY also operates a dedicated Hermès boutique and a premium handcrafted chocolate shop — where visitors can savor the finest Swiss artisan chocolate.
In China, the luxury consumer segment has reached 13% of the population and continues to grow year on year. Recognizing the immense potential of the Chinese market, EMBASSY established offices in Beijing and Shanghai in October 2007 — bringing its marketing and service expertise to one of the world's fastest-growing economies. Beyond selling products, EMBASSY is committed to sharing the culture of luxury consumption and the philosophy of refined service.
EMBASSY's sales team in China provides clients with complimentary professional consultations and the latest horological insights. They regularly organize VIP visits to Switzerland and arrange factory tours at prestigious manufactures such as Vacheron Constantin. Delivering these value-added services demands exceptional resources, an extensive network, a professional team, and an unwavering commitment to client care — a standard that few can meet.
The professionalism and patience of EMBASSY's staff exemplify the highest standards of luxury retail. Engaging with them offers a deeper, more authentic understanding of what world-class service truly means. To further elevate the client experience, EMBASSY is set to establish premium after-sales service centers for fine timepieces in both Beijing and Shanghai.
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