Watch Marketing And Maintenance » watch collecting

A. Lange & Söhne — founded 1845 in Glaushütte, Germany. The complete guide to the world’s finest non-Swiss watchmaker: the Lange 1 outsize date, the Moon Phase perpetual calendar, and the extraordinary story of a brand that disappeared for 40 years and returned as one of the greatest in the world.

Girard-Perregaux (GP) — founded 1791, one of the world’s oldest watch brands. The complete guide to GP’s iconic Three Gold Bridges architecture, the Tourbillon with Three Gold Bridges, and the Vintage 1945 Skeleton.

IWC Schaffhausen — founded 1868 by an American engineer in Switzerland. The complete 2026 guide to IWC’s five classic collections: Da Vinci, Portuguese, Portofino, Mark XI, and Ingenieur.