Watch Marketing And Maintenance » TAG Heuer

LVMH is the world's largest luxury conglomerate and a major force in Swiss watchmaking, owning TAG Heuer, Hublot, Zenith, and Bulgari. Learn how LVMH conquered the watch industry and what the convergence of luxury and watchmaking means for collectors.

TAG Heuer — founded 1860 in Saint-Imier, Switzerland. The complete guide to the Carrera racing chronograph, the Monaco square icon worn by Steve McQueen, the Aquaracer dive watch, and TAG Heuer’s in-house movements.

The final instalment of the 1979 Swiss watch classification series — Tier Three brands including Girard-Perregaux, Heuer, DOXA, Eberhard, Ernest Borel and Alpina, with modern collector context.