Watch Marketing And Maintenance » Swiss watches

IWC Schaffhausen — founded 1868 by an American engineer in Switzerland. The complete 2026 guide to IWC’s five classic collections: Da Vinci, Portuguese, Portofino, Mark XI, and Ingenieur.

Blancpain, founded in 1735, is the world’s oldest watch brand and the only major brand to have never produced a quartz watch. The complete guide to its six masterpiece complications and the legendary 1735 grand complication.

Jaeger-LeCoultre and Breguet — the watchmakers’ watchmakers. JLC invented the Atmos clock and Calibre 101. Breguet invented the tourbillon. A collector’s guide to two of the most historically significant watch brands in history.