Watch Marketing And Maintenance » Swiss watches

Discover the remarkable story of Carl F. Bucherer — from a small boutique in Lucerne in 1888 to one of Switzerland's most prestigious watch and jewelry houses, a legacy built on craftsmanship, innovation, and family heritage.

Switzerland's three most celebrated watch retailers — Gübelin, Bucherer, and Embassy — are all based in Lucerne and represent Patek Philippe, Rolex, and Jaeger-LeCoultre respectively. Learn how these institutions shaped Swiss watch retail.

The Rolex Group produces only two brands — Rolex and Tudor — yet dominates global luxury watchmaking. With revenues exceeding CHF 2 billion and consuming over 50% of Switzerland's industrial gold, it is the ultimate symbol of focused excellence and independence.