Watch Marketing And Maintenance » Gübelin

Gübelin is Switzerland's most prestigious watch and jewellery family enterprise, now in its sixth generation. As an authorised Patek Philippe retailer and Switzerland's largest jeweller, Gübelin represents the gold standard of independent Swiss luxury retail.

Switzerland's three most celebrated watch retailers — Gübelin, Bucherer, and Embassy — are all based in Lucerne and represent Patek Philippe, Rolex, and Jaeger-LeCoultre respectively. Learn how these institutions shaped Swiss watch retail.