The Timepiece Journal

LVMH, Richemont, Swatch Group — the Big Three control over 50% of the global watch market. But in 2026, with prices climbing and mechanical innovation feeling stagnant, collectors are asking the right question: how much of that price tag is engineering, and how much is retail rent and celebrity endorsements? This piece breaks down the business model behind the Big Three and makes the...

The Luxury Industry’s Marketing Model: A Perspective The watch industry often relies on traditional retail structures and massive marketing investments. We believe there is a more transparent path forward. A New Approach to Value The watch industry often relies heavily on traditional retail structures and massive marketing investments—including celebrity partnerships and global retail footprints—which naturally influence the final pricing of luxury timepieces. At Aorawa,...

"Navigating the world of mechanical watches can be overwhelming. We’ve distilled the process into a 3-point checklist to ensure your first investment is a watch that lasts a lifetime."