• FROM OUR BLOG

    The Big Three Watch Groups: Are They Worth Your Money in 2026?

    The Big Three Watch Groups: Are They Worth Your Money in 2026?

    LVMH, Richemont, Swatch Group — the Big Three control over 50% of the global watch market. But in 2026, with prices climbing and mechanical innovation feeling stagnant, collectors are asking

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    LVMH's Watch Monopoly: Why You’re Paying for the Logo, Not the Movement | Aorawa

    LVMH's Watch Monopoly: Why You’re Paying for the Logo, Not the Movement | Aorawa

    The Luxury Industry’s Marketing Model: A Perspective The watch industry often relies on traditional retail structures and massive marketing investments. We believe there is a more transparent path forward. A

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    How to Choose Your First Mechanical Watch: A 2026 Buying Guide | Aorawa

    How to Choose Your First Mechanical Watch: A 2026 Buying Guide | Aorawa

    "Navigating the world of mechanical watches can be overwhelming. We’ve distilled the process into a 3-point checklist to ensure your first investment is a watch that lasts a lifetime."

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    The

    The "Brand Tax" Myth: Why Your First Automatic Watch Shouldn't Cost

    Most luxury watches are defined by their marketing budgets, not their movements. Learn how to bypass the 'brand tax' and find a timepiece that values precision over celebrity endorsements.

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    Lost at Sea: The 1707 Tragedy That Perfected Your Luxury Watch

    Lost at Sea: The 1707 Tragedy That Perfected Your Luxury Watch

    In 1707, four British warships and 1,400 sailors were lost off the Isles of Scilly — not to enemy fire, but to a missing second hand. The inability to calculate

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