The Timepiece Journal » Rolex

Rolex uses 904L. Everyone else uses 316L. But what does that actually mean — and does it matter? A clear, honest comparison of the two most important stainless steels in watchmaking.

Gübelin, Bucherer, and Embassy are Switzerland's three most prestigious watch retailers, all based in Lucerne. This complete guide answers where to buy luxury watches in Switzerland, which brands they carry, VAT refunds, and the Bucherer CPO programme.

The complete 2026 Rolex collector's guide — history, the three essential models (Submariner, Daytona, Datejust), value retention facts, how to buy in 2026, and Rolex vs the Holy Trinity.