The Timepiece Journal » luxury watch guide

Gübelin, Bucherer, and Embassy are Switzerland's three most prestigious watch retailers, all based in Lucerne. This complete guide answers where to buy luxury watches in Switzerland, which brands they carry, VAT refunds, and the Bucherer CPO programme.

The counterfeit watch market is worth $1 billion annually. Learn 10 universal authentication tests to spot fake luxury watches — covering movement quality, weight, finishing, dial printing, serial numbers, and more.

Rolex is the world's most counterfeited watch. Learn 10 definitive ways to tell a real Rolex from a fake — including the second hand sweep, Cyclops magnification, caseback, serial numbers, and more.